The Fossil Records
The last post covered the single Brontosaurus by the British band The Move. This time around, I want to look at how that single was marketed over the other side of the Atlantic.
The Move's US label, A&M, published this X-rated advert for the single in Billboard in the summer of 1970. Is this really what songwriter Roy Wood meant by "doing the Brontosaurus"? Colour me skeptical. Is this even a feasible physical hypothesis for how sauropods did the deed? For more thoughts about dinosaur sex, see the links at the bottom of the page.
The text accompanying the advert was more than a little overblown, and in a few short but magnificent sentences managed to libel the plant-eating Brontosaurus ("savage and merciless", "pre-history's brutalest beast"), make an inappropriate joke about WW2 bombing of the UK, and make some highly dubious claims about the record being so "heavy" that it was destroying radios. Here it is, reproduced in full:
"It's not every rock and roll single that's musically enormous enough, intimidating enough, savage and merciless enough to call itself by the name of pre-history's brutalest beast. The Move's newest single is a definite exception.
In England, where more than a few have pronounced it the heaviest thing to hit the country since the last Luftwaffe bomber disappeared over the horizon, it single-pawedly restored The Move to a formidable position of prominence. The week it reached number four on the British charts saw more transister and other radios explode in mid-air than in the entire seventy-three years previous. Which might give you some indication.
Brave FM stations in this country have been programming it relentlessly, the damage to their transmitters not deterring them from sharing this "heaviest single ever recorded" with their listeners.
To understate feloniously, this is not a record to be taken lightly.
rock and roll
for those who dare."
You can view the advert on Google Books here. For those interested in the eternal questions around dinosaur copulation, journalist Brian Switek has written several articles about this, including for Smithsonian.com and Scientific American, as well as in his book My Beloved Brontosaurus.
These days I'm a resident of England's second city, Birmingham, making me (whisper it) an honorary Brummie. So I'm happy to feature a wonderful Birmingham band as the second post on this blog. For most people, Birmingham lacks the instant musical associations of cities such as Liverpool or Manchester, but it has produced some very fine bands, including Black Sabbath, The Moody Blues, Dexy's Midnight Runners, Felt, Swell Maps, The Spencer Davis Group and Broadcast. One of the most talented of all Birmingham pop musicians is Roy Wood, who in the 1960s and 1970s co-founded The Move, Wizzard, and Electric Light Orchestra.
The Move were one of the most successful of the "Brum Beat" bands of the 1960s, recording nine Top 20 UK singles and four albums. These include some stone-cold classics, such as the psychedelic pop of Blackberry Way, I Can Hear The Grass Grow and Flowers In The Rain. Brontosaurus was their eighth single, and is much heavier and sludgier than what had come before. The lyrics tell of a girl who:
"...can really do the Brontosaurus,
And she can scream the heeby jeeby chorus
Until you know what she's really got
'Cos she can really do it loud
Well, she can do it, do it, do it!
Now her daddy's getting old
And he seemed to lose control
When the Brontosaurus
Stormed into the house to trap her"
Brontosaurus is the sound of The Move moving (ahem) in a different direction - more in line with the direction of music in 1970. Roy Wood even designed for himself a jacket that he described as looking like "scaly dinosaur skin" to accompany this new sound. He wore this jacket and painted his face for the first time when the band performed Brontosaurus on Top of the Pops, developing the prototype of the look of his future glam rock band Wizzard. Unfortunately, the BBC tape of that episode of Top of the Pops has been wiped, so I don't know if any footage of the dinosaur scale coat exists.
My copy of the record is the German release. Most releases, including in the UK, appear to have used a plain cover, or an image of the band. As far as I can tell from Discogs, only in Germany and Scandinavia did a dinosaur appear on the cover. Perhaps because the image itself was deemed too disturbing for other markets? While recognisably a sauropod dinosaur, this monstrosity of a reconstruction is not going to win any awards for scientific accuracy...also, what the hell is going on with those legs? The left legs merge into the torsos and capes of two of the band members (Roy Wood is probably forming the front leg), while it is unclear what is happening on the right side: if the legs of the unfortunate Brontosaurus are merged with the remaining two band members in the same way, then that right front leg is in a pretty uncomfortable anatomical position.
The artwork is a reworking of that which appeared on the front cover of The Move's second album, Shazam, and which was credited to "Nickleby". That cover featured the four members of The Move dressed as superheroes, with oversized torsos, and their underpants outside their trousers. It seems likely to me that the artwork for Brontosaurus is also by "Nickleby", particularly given that only a couple of weeks separated the release of Shazam from that of Brontosaurus, but sadly I've been unable to find out anymore about this graphic designer.
The last thing I want to write about is Brontosaurus itself, one of the most iconic of all dinosaurs. A member of the sauropod dinosaur group, Brontosaurus was named in 1879. In 1903 it was proposed that the fossils of Brontosaurus actually represented the same kind of animal as another sauropod, Apatosaurus, which had been named in 1877, two years before Brontosaurus. As a result, throughout the 20th century the name Brontosaurus was considered by nearly all palaeontologists to be invalid. Despite this, Brontosaurus remained a touchstone of popular culture, and we will certainly be visiting Brontosaurus again on this blog in the future. Most recently, and to much fanfare, in 2015 three of my friends and colleagues, Emanuel Tschopp, Octavio Mateus, and Roger Benson, proposed in a paper in PeerJ that Brontosaurus was actually distinct from Apatosaurus, 'resurrecting' the name. There's a good infographic on the history of Brontosaurus on Wikipedia.
So, this is a decent song from a great band, and a classic dinosaur-themed record sleeve. But what does it mean when Roy Wood sings that "she can really do the Brontosaurus"? We'll come back to one interpretation of that in the next post.
Brontosaurus has been covered by several different artists over the years, including Cheap Trick, The Lee Harvey Oswald Band (thanks to Alex Dunhill for highlighting this one on Twitter), and Tim Curry. You can buy a copy of the record on Discogs. The B-side of the record is the excellent Lightnin' Never Strikes Twice (better than the A-side in my opinion), and is well worth checking out.